Research plan will help Jetstream comprehend their users as they plan to extend their growth, 10-15% for the upcoming year 2023. Research will aim to focus on specific concerns in retaining customers, identifying pain points from users, and evaluating the users experience in the journey process.

 

Jetstream would like to increase their market share across their cities. In this research plan, we’ll use Los Angeles, CA as the host city. The company plans on growing their users by building awareness and highlighting incentives and benefits for owners that are part of Jetstream One main issue is the lack of returning customers. Retention of users is decreasing.